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Sales · Mindset · Performance

Send me one call
you lost.

I'll tell you exactly where it went sideways. No charge, no pitch. I ran a closing team to $1.7M a month by doing this every week — the only difference is now I'm doing it on your tape.

Send me a call See the numbers
$1.69M collected in a single month 37% team close rate $6M+ closed personally

Two weeks in, you can tell where the call went wrong. I've moved reps from the bottom of the board at $7k months to the top at $20k+.

Same leads. Same offer. Different conversation.

DISCOVERY CALL — GRADED 14:02 / 31:47
13:41
Prospect: Yeah, it's not really the money.
13:44
Rep: Okay, so what is it?
13:52
Prospect: Honestly it's just the timing. Q4 is rough for us.
14:02
Rep: Totally get it — so we could split it across three payments…
WHERE IT DIED

They said timing. The rep answered money. Two different objections, opposite moves — and the deal was gone eleven minutes before the call ended.

$0
Cash collected in April 2026
0%
Team close rate
0
Closers built from one
0
Reps over $100K in one month

What I'd be looking for

Three things, in order. Most calls die on the first one and the rep never hears it.

01

Did they answer the objection that was actually said?

Timing and money sound similar and need opposite moves. When a rep answers money on a timing objection, the prospect stops believing they're being listened to — and everything after that is politeness.

02

Where did the prospect stop leading?

There's a moment on every lost call where they stop asking questions and start being agreeable. That's the death of the deal, and it's almost always ten to fifteen minutes before the actual no.

03

Is this one call, or is it every call?

A bad moment and a pattern are different problems that cost different amounts. I can name the moment from one recording. Whether it's running on every deal on your board takes ten.

You'll get this back as a recorded walkthrough with timestamps — the same thing I did every week for a team of seventeen. Yours to keep whether we ever speak again or not.

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How fast this moves

I've taken reps sitting at the bottom of the board on $7k months and moved them to the top on $20k+. For the offer that's another $80,000 to $120,000 collected in a month.

I don't hand anyone a script. I watch your calls and tell you the exact minute it turned. That's why it moves this fast, and it's why it holds after I'm gone.

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The receipts

I don't guess where a team is leaking. I find it in the data. Here's the data.

Closer dashboard, April 2026: $1,691,000 cash collected at a 37.19% close rate

April 2026. $1,691,000 collected. 37.19% close rate, up 30.5% period over period. 254 deals off 683 live calls.

Closer dashboard, May 2026: $1,005,000 collected by the 16th at a 44.06% close rate

May 2026, first sixteen days. $1,005,000 collected. 44.06% close rate, up 27.6%. Half a month, most of a million.

Setter dashboard, April 2026: 4,888 dials, 2,594 conversations, $245,200 collected

The setter department, built from zero. 4,888 dials, 2,594 conversations, $245,200 collected off that lane alone at a 40.96% set-to-close.

Closer scoreboard: seventeen reps ranked by cash collected, top rep at $310,500

The scoreboard, published weekly. Seventeen closers. Seven of them over $100K in a month. Top rep at $310,500.

Every one of those names sat in my call reviews.

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How the free review works

No discovery call before the discovery call. Send the recording, get the grade.

  1. 01

    Send one call you lost. Fathom, Grain, Zoom, a raw screen recording — whatever you've got.

  2. 02

    I grade it. Where it turned, what the prospect actually said, and the move that was available.

  3. 03

    Back to you in 48 hours. A recorded walkthrough with timestamps. Yours to keep either way.

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Why I do this for free

Grading tape is the job. If I'm any good at it you'll know inside ten minutes, and that beats anything I could claim on a landing page.

  • No pitch on the recording
  • Nothing to book to receive it
  • Your call stays private unless you say otherwise
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Who I work with

Closers & Setters

You can close. You just can't predict which months you will.

Good week, dead week. You know your script and still can't say why the last five went sideways.
Sales Managers

You're held to a number you don't fully control.

Two hundred calls a month and one of you. You're coaching from memory instead of tape.
Founders & Offer Owners

Your marketing works. Your close rate didn't move.

You convert at 40%. Your hires convert at 18%. Nobody ever wrote down the difference.

In their words

An offer owner, two top closers, and a part-time rep who outproduced most full-timers.

Stemar Greene Watch Stemar
SG
Stemar Greene
Offer owner · eight-figure business
Sabian May Watch Sabian
SM
Sabian May
Top closer · pod leader · $169,800 in a month
Fatima Diallo Watch Fatima
FD
Fatima Diallo
Top closer · $172,900 in a month
Nana Osei Watch Nana
NO
Nana Osei
Part-time closer · $107,600 in a month
Unprompted team chat messages thanking Justin after a training
The full sales team on a group call — twelve closers, five setters and pod leaders

Nobody asked them to say this

Team chat after a training. I didn't prompt it and I didn't know it was coming. I keep it because the numbers prove I can build a team and this proves they wanted to be on it.

Close rate is what a team produces. Whether they'd run through a wall for you is a different measurement, and it's the one that decides whether the number holds after you leave.

Twelve closers, five setters and the pod leaders I developed. That's the room.

Justin Newsom

Why I grade tape

I fell into sales because the thing I was actually good at didn't pay.

Years of music — singing, writing, DJing — and none of it fed anybody. Sales did. Then insurance beat me up, a run of bad offers put me in debt, and I nearly didn't make it out.

The offer that finally worked, I helped run to a $1.5–1.7M monthly average. Close rate went from 25% to 37%. One closer became twelve. The setter department went from zero to five. Seven reps cleared $100K in a single month and the top one did $310,500.

Then the company decided they didn't need me anymore. That's the point. If I do this right, the thing keeps working after I'm gone — you should be able to fire me.

I'm not here to sell you the mountaintop. I'm here to show you the climb, from someone doing it right now.

I'm not going to teach you lines. I'm going to open the reporting, play your calls next to it, and keep going until the drop-off has a name — discovery, objection handling, follow-up, or a stage nobody's tracking.

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FAQ

Is the call review actually free?

Yes. Send one call, get it graded, keep the recording. No pitch on it and nothing to book to receive it. I do it because it's the fastest way for you to find out whether I'm any good, and the fastest way for me to find out whether I can help you.

What if my call is embarrassing?

Send that one. A call that went well tells me almost nothing. I graded calls every week for a team of seventeen — you haven't invented a new way to lose a deal.

Do you work with people who are brand new?

Some. If you've never taken a sales call the review won't have much to work with — get some reps first. If you're taking calls and losing more than you can explain, that's exactly the right time.

What makes this different from other sales coaching?

Most coaching hands you lines. I work off your tape and your numbers. Everything I teach comes out of calls you actually ran, which means it fits your offer, your market and the way you talk — instead of a script written for somebody else's business.

What does coaching cost if I want more after the review?

Depends what you need — ongoing reviews and a 90-day intensive are two different things at two different numbers. We'll talk about it after you've seen the free one, because by then you'll actually know whether it's worth it to you. Nobody should decide that off a landing page.

I'm a founder, not a rep. Is this for me?

The free review is. Beyond that, fixing a team is different work than fixing a person — different scope, different price. Send a call and say so in the notes and I'll point you at the right thing.

Will my recording stay private?

Yes. I don't publish anything without asking, and if I ever ask it gets anonymized — no name, no logo, no niche.

Send me a call

Drop the link, tell me what you think went wrong, and I'll tell you what actually did. Back to you inside 48 hours.

  • Fathom, Grain, Zoom, Loom or a raw file — any of them work
  • Nothing to book, nothing to pay
  • If I can't help, I'll say so and point you somewhere useful

Back to you within 48 hours.